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Updated December 26th, 2023 at 08:23 IST

‘Creatively competitive’, Christmas campaigns that made companies wear thinking cap

Come the festive season, from copy writers to designers, teams driving creatives are ought to put their thinking caps on.

Business Desk
‘Creatively competitive’, Christmas campaigns that made companies wear thinking cap
‘Creatively competitive’, Christmas campaigns that made companies wear thinking cap | Image:Pexels
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Come the festive season, from copy writers to designers, teams driving creatives are ought to put their thinking caps on. This Christmas too, was no less as the corporate world marked festivities with an innovative bling. Republic Business gets you a sneak-peak into some of the interesting Christmas campaigns led by companies.

 

Apple's annual holiday-themed ad


Titled “Fuzzy Feelings,” the animated short film unfolded the life of an unassuming animator and the enchantment of the Yuletide spirit. Interestingly, the stop-motion sequences were captured using the iPhone 15 Pro Max and edited on the MacBook Air.

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Amazon’s holiday campaign  

“Joy Ride”, an ode to deep friendships and childhood memories by Amazon is a well-thought head-turner. Unfolding in the contrasting California locations of the sunny Downtown LA and the snowy slopes of Mammoth Mountain at 11,000 ft, the film captures the magic of Christmas by blending these locations, in a message of bringing people together through e-commerce and its stack of services.

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Zepto fleet dons Santa outfit 


The quick-commerce company Zepto announced that over 20,000 of its fleet partners are dressed as Santa Claus, delivering happiness to lakhs of customers on Christmas. The company, which also ran a collaboration with Thumbs up to give free cans with each purchase during the ICC Men’s World Cup in November, urged customers to click selfies with “Zepto Santas” and posting it with their name tagging Zepto on Twitter, which would win the partner a tip of Rs 25 from Zepto on the customer’s behalf.

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Zomato's outpacing Santa attempt 

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Zomato had a creative take on Santa, with their campaign, as per the company “hypothesising his late arrival” on Christmas and elaborating on how Zomato delivery partners “are on time despite the occasion.”

 

Poignantly poetic  

While Indian IT firm TCS shared a brief poem in a video shared on its social media platforms, Vedanta top boss Anil Agarwal wrote about “turning Santa” for his granddaughter and revealing it to her when she turned 9-years-old, in a LinkedIn post, which received a good response.

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Published December 25th, 2023 at 20:51 IST

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