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Updated December 22nd, 2023 at 10:40 IST

TVS Motor eyeing bigger market share in premium motorbike segment

The company enjoys the number two position in the premium motorbike segment in India, which is growing at 10 per cent at present.

Reported by: Business Desk
TVS Motor Company Reports 31% sales growth in November
Two-wheeler segment drives the growth with a 34% increase, reaching 352,103 units, and domestic two-wheeler sales surge by 50%. | Image:TVS Motor Company
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Two and three-wheeler manufacturer TVS Motor is eyeing to capture a bigger market share in the premium motorcycle segment, an official of the company told PTI. The official went on to add that the company enjoys the number two position in the premium motorbike segment in India, which is growing at 10 per cent at present.

Motorcycles having an engine displacement of 150 cc and above are categorised in the premium segment.

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"We enjoy the number two position in the premium segment in the Indian motorcycle market. We aim to have a bigger market share in this category," Vimal Sumbly, head (premium business) of TVS Motor told PTI.

Launching the TVS Apache RTR 310 in Kolkata, Sumbly said the company now offers premium motorcycles ranging from 160 cc to 310 cc displacements.

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"Our aim is to increase the volume of the premium motorcycle segment in the country. Now premiumisation in the motorcycle segment is taking place at a faster pace with improvement in infrastructure and rise in disposable incomes," he told PTI. 

The company is now exporting its two-wheelers across all categories to around 55 countries with a global sales volume of one million annually, he added. 

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With PTI inputs

 

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Published December 20th, 2023 at 17:12 IST

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