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Updated December 30th, 2023 at 15:27 IST

Manoj Bajpayee talks about sudden obsession with box office numbers: What are we doing…

Manoj Bajpayee spoke candidly about the industy's obsession with box office numbers and film's business becoming the measure of its success.

Reported by: Republic Entertainment Desk
Manoj Bajpayee
Manoj Bajpayee | Image:Pinterest
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As 2023 becomes one of the most fruitful years for the Hindi film industry in terms of business, Manoj Bajpayee has joined the list of celebrities calling out the sudden obsession with box office numbers. The actor, who was most recently seen in Joram, that filmmakers aggressively promote the box office business of their films which is why even the audience is talking about it. He urged everyone to ‘think deeply’ about this and think about the precedent it's setting. 

Manoj Bajpayee says box office numbers of social media leads to increased conversation 

In an interview with DNA, Manoj Bajpayee spoke about the sudden obsession with box office numbers. He alleged that the filmmakers promote their film’s business which leads to people only talking about it. He also claimed that earlier people used to talk about stars, but not they talk about business. 

Manoj Bajpayee file photo | Image: Instagram 

The National Award-winning actor said, “If you hit them with numbers every day, then they will talk only about that. Most people are on social media. Every second post is about the numbers of recent releases. Earlier they used to talk about 3 stars and 2 stars. Now they talk about earnings, ignoring the stars. Now, for them, measurement of any success is on the basis of these numbers.” 

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Manoj Bajpayee says people are prioritising box office numbers over content 

In the same conversation, the actor absorbed the audience of all blame. He claimed that it is the filmmakers who bombard everyone with box office numbers. He remarked, “Whatever you have been giving to them, they will consume. It’s not their fault. What are we doing as an industry? What precedent are we setting? Is this the right way? That we have to think very deeply about.” 

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Manoj Bajpayee file photo | Image: Instagram 

Manoj Bajpayee's latest release Joram scripted history by first premiering on the OTT platform and then debuting in theatres following an overwhelming response. Speaking about the same he said, “That was historic. That says a lot about the power of good storytelling, and good content. And it proves that good films will always find their audience.” 

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Published December 30th, 2023 at 15:27 IST

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