Updated December 24th, 2023 at 08:21 IST
BLACKPINK Jennie launches her own label titled ODDATELIER: Reports
According to recent media reports, it seems like BLACKPINK’s rapper Jennie has established her own company named ODDATELIER.
- 2 min read
BLACKPINK recently renewed their group contract with their agency YG Entertainment. While the band’s future activities were confirmed to be taking place under their original label, no information about their solo work was made public by either of the group members. However, according to recent media reports, it seems like BLACKPINK’s rapper Jennie has established her own company.
Jennie to be a CEO of her own label?
According to rumours from K-media, Jennie has taken a bold step by starting her own personal label, ODDATELIER.
"OA, which stands for ODDATELIER, is a space that aims to create new things that attract attention in a different way from what is usual or expected, It is a label founded by artist Jennie in November 2023,” was the official description of the label on its website. The website, which is presently unavailable due to excessive traffic, provides a glimpse of Jennie's creative vision and dedication to non-traditional works.
YG Entertainment issues statement about BLACKPINK
Confirming BLACKPINK’s future activities will take place under their label, YG Entertainment issued a statement, which read, “We are pleased to announce that our board of directors has successfully agreed on the signing of exclusive group contracts for all four members of BLACKPINK, our talented artists."
The news that the quartet is re-signing with YG Entertainment made a significant impact on the company’s stocks. Their stock saw a remarkable surge of 20% after the news of BLACKPINK’s contract renewal surfaced online.
Published December 24th, 2023 at 08:21 IST