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Updated January 4th, 2024 at 15:45 IST

BLACKPINK's Jennie reveals why she didn’t renew her solo contract with YG Entertainment

In a recent interview, BLACKPINK Jennie revealed the reason behind not choosing YG Entertainment for her solo work.

A file photo of BLACKPINK's Jennie
A file photo of BLACKPINK's Jennie | Image:Instagram
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Following their historic BORN PINK world tour, everyone was curious about BLACKPINK's next move as their exclusive contract with YG Entertainment expired in 2023. While the members renewed their group contract with the label, all four of them opted for different agencies for managing their solo activities. 

One of the members, Jennie announced her own label ODD ATELIER (OA) in December, last year. In a recent interview, the singer-rapper revealed the reason behind not choosing YG Entertainment for her solo work. 

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Jennie on not working with YG Entertainment for solo projects 

During her appearance on Lee Hyori‘s talk show, Lee Hyori’s Red Carpet, Jennie opened up on her reason for working outside of YG Entertainment for solo projects. 

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The Solo singer said, “I wanted to do group activities with the company I had been with for seven years, but I wanted to be freer and more comfortable in my individual activities, so I carefully founded a company called OA. I will work with the crew I have been with for a long time. I wanted to be able to do all my activities freely.” 

 

 

Jennie on taking a new challenge 

After expressing her gratitude for everything she had learned at YG Entertainment, Jennie went on to say that she was motivated to start her own business because she started to wonder what she really wanted to do on her own in the future.

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She added, “I learned so much (at YG), and since it was a company where I started as a trainee from the beginning, there was so much I could do and learn, so I asked myself, ‘What can you do on your own in the future?’ I thought, ‘Let’s face it with courage.” 

 

Jennie officially announced her record label titled ODD ATELIER on December 24. She also penned a note addressing her fans. She said in a post on Instagram, “Hi, this is Jennie. This year was filled with many accomplishments, and I’m so thankful for all the love I’ve received. I’m also excited about what’s to come, as I start my solo journey in 2024 with a company that I have established called OA. Please show lots of love for my new start with OA and of course, BLACKPINK. Thank you.”

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Published January 4th, 2024 at 15:45 IST

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