Updated January 8th, 2024 at 23:26 IST
HanuMan director Prasanth Varma cites RRR formula to make Indian films go global: Be local
HanuMan director Prasanth Varma said that to establish a new superhero in the minds of a global audience, one needs to be local to go global.
Director Prasanth Varma, who is awaiting the release of his upcoming superhero film HanuMan, starring Teja Sajja, has said that for a story to have a global appeal, it's imperative for it to be rooted in its culture and bring to celluloid life of its people. The director, cast and crew attended the pre-release event of HanuMan in Mumbai, today, January 8. It was also attended by Rana Daggubati, supporting the young filmmaker and his creation.
Stories need to be local to go global: Director Prasanth Varma
Talking to the media, Prasanth said, "The global audience has already seen superheroes from Marvel and DC. To establish a new superhero in the minds of a global audience, you need to be local to go global." He continued, "The success of RRR is the biggest example of that. The makers of RRR weaved a story which was so rooted in culture. They paid attention to minute things, the language, the costume, the landscape and the result is there for everyone to see".
"You need to be rooted to take your stories to the global audience, telling them a genre story like James Bond won't impact them as they already have those films," he added.
Earlier the director opened up about the pre-release event and said, "The Mumbai event on Monday, January 8, is our way of reaching out to the heart of Hindi cinema and the global audience, fostering a connection that goes beyond borders. This film is a celebration of our cultural heritage, presented in a way that resonates with audiences worldwide."
What more do we know about HanuMan?
Teja Sajja, portraying the lead role, embodies the essence of a modern superhero infused with the spirit of HanuMan. The meticulous effort put into crafting each action scene hints at the level of detail that awaits audiences. The high-tech visuals position HanuMan as a trailblazer in the arena of superhero cinema, making it the first of its kind and a stepping stone for Indian cinema. The film also stars Amritha Aiyer, Varalaxmi Sarathkumar, Raj Deepak Shetty, and Vinay Rai. It is set to clash at the box office on January 12 with Mahesh Babu starrer Guntur Kaaram.
(With inputs from IANS)
Published January 8th, 2024 at 23:26 IST