Updated January 5th, 2024 at 16:43 IST
Interconnected devices to lead tech as 65% of consumers prefer one interface: Report
One-third of consumers surveyed plan to buy more connected devices in the next year, with health and home security devices set to drive most sales.
Interconnected future: Close to 67 per cent of consumers consider connected products a necessity, according to a Capgemini Research Institute survey of 10,000 adult consumers. Connected devices have become integral for consumers as about a third of consumers plan to invest in more connected devices. Notably, wearables have seen growing demand as people seek to reduce screen time, according to the report.
The report hints that health and home security devices will drive demand for purchase in 2024, which reflects an increased emphasis on technology integration for safety and well-being.
Almost 29 per cent of consumers are planning to buy a wearable device to track their health in 2024, the study shows.
Voice assistants saw increased adoption with 85 per cent of consumers using some form of audio command feature in their daily lives. People mostly use these devices for browsing and looking up products and services.
For almost half or 41 per cent of respondents, connected devices help them to save time and make them less aggravated.
Interconnected entertainment systems in demand
Among connected devices, entertainment systems like smart TVs and gaming systems were popular followed by connected vehicles, with 60 per cent of consumers owning one.
Two in three consumers surveyed said it would be more convenient if there was a single interface for all connected products, but over 60 per cent of respondents were also concerned for their privacy when using connected products.
Over 55 per cent of respondents feel vulnerable about companies having access to their health data through connected products.
Nicolas Rousseau, Group Offer Leader Intelligent Products and Services at Capgemini said technologies like generative AI can help achieve new levels of connected experience and consumer satisfaction, but issues around data privacy and security will lead to slower market momentum.
Published January 5th, 2024 at 16:43 IST