Vummidi Bangaru Jewellers makes US debut with Dallas store opening

Vummidi Bangaru Jewellers, a long-established jewellery retailer with over a century of history, has entered the US market with the opening of a new store in Dallas, as reported by the company on Wednesday.

Over the next three years, the company plans to expand its presence by adding three more stores in the United States and eight in Tamil Nadu, India, with an investment of Rs 1,850 crore.

This strategic move into the US market is aimed at generating an annual revenue of $100 million, with an expectation that at least 30 per cent of this revenue will contribute to the overall business within the next three years.

Amarendran Vummidi, Managing Partner, Vummidi Bangaru Jewellers, stated, "The inaugural store in Dallas reflects our understanding of our customers' preferences in the United States. Each piece of jewellery we offer adheres to VBJ's commitment to quality, contemporary design, and style."

He also shared the company's expansion plan, mentioning, "We have plans to open three more stores in Chicago, Virginia, and California within the next three years."

The newly opened Dallas store, which started operations on October 19, covers an expansive 7,000 square feet and serves as the flagship store, showcasing a wide range of company-crafted jewellery, including gold, silver, platinum, and diamond pieces.

Regarding their expansion in Tamil Nadu, Vummidi mentioned, "Our strategy of reaching our customer base will materialise with this venture in the US, followed by eight more stores across various cities in Tamil Nadu, including Chennai, Madurai, Tiruchirappalli, Tirupur, and Tirunelveli."

Vummidi Bangaru Jewellers currently operates two showrooms in Chennai.

(With PTI Inputs)