Updated 27 August 2025 at 19:39 IST
Apple Reportedly Makes Radio Push Amid Tough Competition from Spotify
Apple's push into radio comes as competition in the music streaming industry heats up, with companies such as Spotify making inroads into supporting new formats.
Apple will distribute its curated radio stations on a global network of home speakers and connected cars, in a push to extend the reach of its music service, the Wall Street Journal reported on Wednesday. The iPhone maker's six radio stations will be available outside its app for the first time through a deal with digital radio platform TuneIn, according to the report.
Apple's push into radio comes as competition in the music streaming industry heats up, with companies such as Spotify making inroads into supporting new formats such as video podcasts and messages. Beginning Wednesday, Apple's stations will be available to TuneIn's 75 million monthly active users, the report said.
The Cupertino, California-based company had approached TuneIn about a tie-up around the end of last year, the report said, quoting the digital radio platform's CEO Richard Stern as saying. Apple's market share of digital music subscribers in the US fell to 25 per cent at the end of last year, from 30 per cent in 2020, while Spotify's increased, the report said, citing MIDiA Research.
Apple and TuneIn did not immediately respond to Reuters' requests for comment.
The development comes hours after Apple announced that it will hold its fall event, dubbed ‘Awe Dropping', on September 9. While the company does not reveal its plans, the launch of next-generation iPhone, Apple Watch, and AirPods models is highly likely. The iPhone 17 is expected to be a significant upgrade over the previous models, with the Pro models likely switching to a new design. Meanwhile, the standard lineup could include an Air model for the first time. The iPhone 17 Air could be Apple's thinnest iPhone by far, measuring well under 6mm in thickness. Additionally, the entry-point model, iPhone 17, could finally include a high refresh-rate display and upgraded TrueDepth cameras.
The Apple event is slated to kick off at 10.30 PM IST on September 9.
— With inputs from Reuters
Published By : Shubham Verma
Published On: 27 August 2025 at 19:39 IST