Hero Cycles showcased its innovation leap in the field of electric bicycle manufacturing and design through a range of futuristic products at the Auto Expo 2020. It unveiled new products like Straphanger, Essentia Connect and Easy Step. Easy Step sports a foldable body and seven-speed gear which makes it a unique product that caters to the need of an urban consumer whereas the Straphanger brings together the joy of pedalling with the help of battery at the right time. The Essentia Connect on the other hand enhances the experience of pedalling e-bikes with a maximum speed of 25kph and its rear hub motor of 250W.
Chairman and MD Hero Motor Company, @PankajMMunjal, CMO, @Hero_Cycles, Rohit Sharma and Director, Lectro E-cycles and @firefox_bikes, Aditya Munjal addressing the press at the @AEMotorShow 2020.— Lectro E-Cycles (@LectroECycles) February 6, 2020
The event will officially be open for one and all starting tomorrow. pic.twitter.com/7BxUZUZ5Sv
The company focuses to capture 10% share in global electric bicycle manufacturing with recently entering the European market by acquiring German e-bike maker HNF Nicolai. It has come up with a major design and innovation base in the UK through its Global Design Centre in Manchester.
Hero Motor Group raised the bar yet again with its latest range of futuristic electric @Hero_Cycles, that promote eco-friendly transport, at #AutoExpo2020. They showcased the major innovation leap made by them in the field of electric design with their new launches. pic.twitter.com/WbiMW6rlTV— Auto Expo -The Motor Show 2020 (@AEMotorShow) February 6, 2020
The company released a statement in which it said, "These products showcased at the Auto Expo are landmark innovation leaps and are set to usher in a new era in the space of urban commuting and adventure biking". In addition, it also showcased its existing products like Townmaster, Glide and E Zephyr. It also said it will soon launch e-bikes by HNF Nicolai in the Indian market.