Last Updated:

Shoojit Sircar's Decision Of Gulabo Sitabo's Digital Release Was Due His 'bad Habit'; Read

Shoojit Sircar talked about his decision to have a digital release for Gulabo Sitabo. He revealed he has a bad habit of releasing movies as they get ready

Shoojit Sircar

A recent development when it comes to the movie Gulabo Sitabo starring Ayushmann Khurrana and Amitabh Bachchan has surprised fans as the movie will now release on June 12 on Amazon Prime Video. An IANS report talks about how the Bollywood director claimed that he has had the experience of having his movie remain unreleased. This makes him want to release them as soon as they are ready.

ALSO READ | Amitabh Bachchan-Ayushmann's 'Gulabo Sitabo' set for June 12 digital release; here's where

Shoojit Sircar takes the digital route for Gulabo Sitabo

Shoojit Sircar, in an interview shared by IANS, shared that the movie was made and was ready to be released in April. He said that he has a very bad habit of releasing the movie immediately after its ready. He added how the COVID-19 crisis then made it impossible for him to do so.

ALSO READ | Amitabh Bachchan and Ayushmann Khurrana starrer 'Gulabo Sitabo' to get an OTT release?

Releasing Gulaabo Sitabo on OTT

Talking about Gulabo Sitabo’s release on OTT platform Amazon Prime Video, Sircar revealed that the idea was pitched to him by Ronnie Lahiri, who is the producer of the film. He talked about how Ronnie discussed with him that the movie could have a digital release and wanted to know his view. Sircar wanted to reach as much audience as possible. Ronnie shared that the movie will be released on the platform in 200 countries simultaneously.

Shoojit claimed how he never had experimented with the platform. He said that it was an apt decision to release digitally as the film was ready and they had no clue about when the cinemas will open. Digital is co-existing with cinema and is already the future, said Sircar.

ALSO READ | Shoojit Sircar gives a thumbs up for Ayushmann starrer Gulabo Sitabo's digital release

Ayushmann and Amitabh are positive

Shoojit also talked about how he had seen a few films like Roma. He claimed how he would use Gulabo Sitabo as an experiment to see if the digital platform works for him. Sircar was also asked about Ayushmann Khurrana and Amitabh Bachchan’s reaction to its digital release, to which he revealed that they were positive about it.

Shoojit talked about how they discussed the pros and cons and about the reach of the film. He said that the technical quality of the digital platform is good and thus they decided to go with it. Sircar remembered how his movie with Amitabh, Shoebite, was not released and thus they thought it was better to release Gulabo Sitabo as soon as possible.

ALSO READ | Ayushmann Khurrana with fellow colleagues, from Bhumi Pednekar to 'Gulabo Sitabo' director

About the movie

The OTT platform Amazon Prime has given the description of the movie Gulabo Sitabo. The story is a tale of two slimy scheming foxes who try to one-up the other. They also attract members of their clan and have their own agenda. It is a Rising Sun Films production.

ALSO READ | Ayushmann Khurrana: Bachchan sir and I are at loggerheads in 'Gulabo Sitabo'

 

 

Get the latest entertainment news from India & around the world. Now follow your favourite television celebs and telly updates. Republic World is your one-stop destination for trending Bollywood news. Tune in today to stay updated with all the latest news and headlines from the world of entertainment.

First Published:
By 2030, 40% Indians will not have access to drinking water
SAVE WATER NOW
PEOPLE HAVE PLEDGED SO FAR