Updated 3 June 2025 at 15:28 IST
Aamir Khan is gearing up for the release of his upcoming film, Sitaare Zameen Par. A remake of the Hollywood film, Champions, the movie will hit the big screens on June 20 and marks the actor's return to film after his 2022 debacle, Laal Singh Chaddha. Reports suggest that Aamir Khan has declined to sell the digital rights of the film and is planning a pay-per-view streaming scheme on YouTube following the theatrical release. While promoting the film, the actor spoke about its prequel, Taare Zameen Par (2007).
On June 2, Aamir Khan organised a fan meetup for Taare Zameen Par as a pre-release event for Sitaare Zameen Par. Discussing the 2007 film at the event, fans of the actor told him about the movie not being available on any streaming platform. Aamir took cognisance of the fans' concerns and offered a lucrative solution.
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He said, “Ek kaam karte hai. I have started a YouTube channel called Aamir Khan Talkies. I’ll tell my team that let’s upload Taare Zameen Par there free of cost. It can be available for 1-2 weeks.” Aamir's announcement was met with massive cheer among the audience.
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For a few months now, the inner circle of the film industry have raised objections to the decreasing gap between films' theatrical release and OTT debut. Especially in a time when big projects are struggling at the box office, the debate about the cinegoers relying on streaming platforms has taken centre stage. Amid this, Aamir Khan has reportedly taken the bold decision not to release his upcoming film on any OTT platform. This would mean that the audience can watch the movie only in theatres. It was also reported that the actor is mulling over a pay-per-view strategy of releasing the film on YouTube. However, in a recent interview, he shunned those rumours as well.
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Sources close to the production have informed Bollywood Hungama that the streamer, Netflix, is willing to raise its offer by over 200% to acquire the rights of the film. The insider in the know shared, “If Aamir pulls it off, it will embolden more filmmakers to go direct-to-audience via open platforms. This would mean streaming platforms like Netflix and Amazon will now have to compete with a format that is cheaper, more accessible, and less exclusive.” As per reports, the platform is offering ₹125 crore to Aamri Khan Productions for the rights of Sitaare Zameen Par. However, there is no confirmation on the same yet.
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Published 3 June 2025 at 15:28 IST