Mumbai Indians, the Indian Premier League (IPL) team owned by business tycoon Mukesh Ambani, added yet another feather to its glorious history by becoming the first Indian sports franchise to gain ₹100 crores in sponsorship revenue in just one season. The four-time IPL winners have roped in Marriott Bonvoy and Astral Pipes as their two new sponsors while on their way to achieve the new milestone.
According to a report published by a leading media publication, a spokesperson from Mumbai Indians has confirmed both the deals and said that the franchise has a 3-year contract with Marriott Bonvoy. The report also has quoted sources who have said that the deal with Marriott Bonvoy is worth ₹30 crore and that the Marriott Bonvoy logo will appear on the right chest of a player’s jersey. The spokesperson also said that Astral Pipes’ logo will occupy space on the non-leading arm of the players. Marriott Bonvoy has been associated with global sporting teams and brands including Manchester United, Formula One, Bayern Munich, NFL and the NBA.
As per Duff & Phelps’ 2019 IPL brand valuation report, Mumbai Indians has a brand value of ₹809 crores, keeping them on top of the charts for the fourth season in a row. Among other sponsors, the team has TV channel Colors’ logo on the back of a player’s jersey, Reliance Jio on the lead arm, Usha International on the front of the helmet, Sharp on the back of the helmet, and Burger King and William Lawson logos on the trouser. The team’s official partners include Dream11, Kingfisher, Boat, Taiwan Excellence, Radio City, Fever FM, Reliance Foundation’s Education and Sport for All (ESA), BookMyShow, Performex and DNA Networks.
Mumbai Indians became the first team to reach 4 million followers on Instagram recently. They are closely followed by arch-rivals Chennai Super Kings, who have 3.8 million followers on Instagram. Mumbai Indians has been the IPL home to legendary players like Sachin Tendulkar, Harbhajan Singh, Ricky Ponting, Lasith Malinga, Andrew Symonds and Yuvraj Singh in the past. They have also nurtured several young talents like Jasprit Bumrah, Hardik Pandya and Krunal Pandya