Mumbai Indians (MI) seem to once again be amongst the favourites to win the Indian Premier League (IPL 2020). Even off the field, they have always attracted various sponsors because of the wide popularity of the team and the cash-rich league itself. The team's signature blue jersey has become iconic and provides its sponsors with significant brand exposure. With the new season just around the corner, Rohit Sharma and co. have announce their association with Indian brand Usha International, marking its 7th anniversary this season.
Usha, which is renowned for its fans and electrical products, has come on board for the IPL 2020 as an official sponsor for Mumbai Indians for the 7th year. While several brands were apprehensive to shell out money in the cash-rich league, as the event is set to be held under closed doors, Usha has put their faith on the Rohit Sharma-led Mumbai Indians for the IPL 2020. 2014 marked MI's first association with the brand and it is still going strong. This is the testimony of Mumbai Indians' strong brand value as well as the loyal fan base that they have built through the years.
Dinesh Chhabra, CEO, Usha International, feels that as the IPL 2020 is the first major live cricketing event in India amidst the COVID-19 pandemic, it is bound to grab a lot of eyeballs and garner strong TV ratings. He also added how the brand's ethos aligns with that of Mumbai Indians and through the association, Usha can reach out to its consumers across various platforms in a more efficient manner.
Taking to the micro-blogging site, the four-time champions posted a video of the Indian dancer ‘Hydroman’ carrying some underwater dance moves by donning the brand new jersey of the Mumbai Indians. The Mumbai franchise then mentioned that the wait is over as they have finally unveiled their official jersey ahead of the IPL 2020.
ð BLUE. â¨GOLD. ðð»AALA RE!!!— Mumbai Indians (@mipaltan) August 30, 2020
ð The wait is over. Paltan, here’s our official jersey for #Dream11IPL! ð
Pre-order on: https://t.co/14Jd096jBN#OneFamily #MumbaiIndians #MI #Dream11IPL @hydroman_333 @thesouledstore pic.twitter.com/4eKZYWjQPV
Aditya Tare, Anmolpreet Singh, Anukul Roy, Dhawal Kulkarni, Hardik Pandya, Ishan Kishan, Jasprit Bumrah, Jayant Yadav, Kieron Pollard, Krunal Pandya, James Pattinson, Mitchell McClenaghan, Quinton de Kock, Rahul Chahar, Rohit Sharma, Sherfane Rutherford, Suryakumar Yadav, Trent Boult, Nathan Coulter-Nile, Chris Lynn, Saurabh Tiwary, Digvijay Deshmukh, Prince Balwant Rai Singh, Mohsin Khan.
Stay updated on the latest IND VS AUS news, IND VS AUS updates, IND VS AUS schedule, IND VS AUS matches and more. From live updates to breaking news, Republic World brings you all the live updates online so that you don't miss out on the IND VS AUS extravaganza.