BEHTAR INDIA is an innovative and annually recurring national campaign that aims to make cities cleaner, greener and healthier.
In an Environment Day special episode, Republic TV talks to the Minister of Environment, Forest, and Climate Change, Dr. Harsh Vardhan, appeals to the young generation by saying:
I Appeal to all the young children in our schools and in the society and the college students also to help Republic TV 's campaign of Behtar India, where they are urging everybody and the school students to collect, reuse and recycle the waste around them in the school.
The Behtar India campaign enables different segments of society to work together, towards getting tangible results on the ground. It empowers people and organizations to act at the local level and yet make a global impact.
The Behtar India campaign has been conceptualized by DHFL Pramerica Life Insurance Company and is being jointly implemented by DHFL Pramerica team, Republic TV, and Charities Aid Foundation, India.