BEHTAR INDIA is an innovative and annually recurring national campaign that aims to make cities cleaner, greener and healthier.
In an Environment Day special episode, Republic TV talks to the UN Environment Executive director & Under- Secretary general of the United Nations, Mr. Erik Solheim where he appreciates the campaign by saying-
"This is the greatest world environment day ever. No other nations have nt ever made such a fantastic event."
The Behtar India campaign enables different segments of society to work together, towards getting tangible results on the ground. It empowers people and organisations to act at the local level and yet make a global impact.
The Behtar India campaign has been conceptualized by DHFL Pramerica Life Insurance Company and is being jointly implemented by DHFL Pramerica team, Republic TV, and Charities Aid Foundation, India.