Burger King has launched 'Unhappy meals' and four other 'Mood boxes' as no one is happy all the time. The food chain announced 'real meals' which include a variety of moods. The options are Pissed meal, Blue Meal, Salty Meal, YAAAS Meal, and DGAF Meal, and all of them come with a Whopper, fries, and choice of drink.
It will be available only for a limited period at selected restaurants in New York City, Los Angeles, Miami, Austin, Seattle, and Miami.
The campaign was created to coincide with May for Mental Health Awareness Month.
As per a press release, the reason for launching the 'real mood' boxes was to encourage people 'to feel their way'. ” With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel.”, it read.
However, ever since the tweet has been posted, the fast-food company seems to be getting immense response from the audience. While one user thanked the company for introducing the 'real meal' boxes, the other one said: " Wow, this is pretty real". Read some of the reactions below-
Unfortunately, the 'Real meals' do not come with a toy and to get one of them, the customers will have to probably swallow their emotions and go get themselves a 'Happy Meal'.